Vikki leads the growth of our presence and influence in retail markets, shaping strategy for our distribution proposition development. She heads up market development, regional performance, business development, learning and development, optimisation, and CRM teams—spanning the entire L&G product range.

Before joining L&G, Vikki spent six years at LSL, serving as Proposition Director across its network brands in both the intermediated protection and mortgage markets. She led proposition development from both commercial and regulatory perspectives, while also overseeing the product governance and product desk teams. Her wider remit included leading internal colleague engagement at LSL’s network, PRIMIS, and actively contributing to cross-industry forums and committees focused on diversity and inclusion, sustainability, and climate action.

Vikki’s role at LSL followed its 2018 acquisition of Personal Touch Financial Services, which she had joined in 2013. Prior to that, she spent 14 years at Endsleigh Insurance, where she built deep industry expertise through roles in sales management, business development, and product design.